Melbourne - you’ve made me proud
The failure of MTR to achieve the ratings success of their Sydney sister station 2GB goes to show that Melbourne folk are
The Age article points to a couple of key reasons for the station’s failure to thrive down south. This is due largely to their lack of female voices and opinions, along with their imposition of the Sydney model (based on the style of shock 2GB Alan Jones) without really understanding the Melbourne scene.
I know the Sydney/Melbourne rivalry is done to death but I find MTR’s demise an interesting character study in the media preferences of the two cities. Melbourne certainly has its share of right wing, reactionaries and Liberal voters. Perhaps just not enough to choose a newcomer on the broadcasting band over their entrenched choices.
P.S. Speaking of the erstwhile Mr Jones, even the English know he's a prat.