Monday, September 05, 2011

Melbourne - you’ve made me proud

The rumoured demise of MTR as reported by the Fairfax press, has gladdened my heart and made me proud of my adopted hometown.

The failure of MTR to achieve the ratings success of their Sydney sister station 2GB goes to show that Melbourne folk are more discerning different to Sydneysiders.

The Age article points to a couple of key reasons for the station’s failure to thrive down south. This is due largely to their lack of female voices and opinions, along with their imposition of the Sydney model (based on the style of shock 2GB Alan Jones) without really understanding the Melbourne scene.

I know the Sydney/Melbourne rivalry is done to death but I find MTR’s demise an interesting character study in the media preferences of the two cities. Melbourne certainly has its share of right wing, reactionaries and Liberal voters. Perhaps just not enough to choose a newcomer on the broadcasting band over their entrenched choices.

P.S. Speaking of the erstwhile Mr Jones, even the English know he's a prat.

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Anonymous Another Old Chook said...

I was also thrilled to hear of the impending demise of these guttersnipes, but alas I celebrated too early it seems. It was later indicated that an offer to purchase Fairfax 3AW might give these ranting ravers another stab at poisoning the minds of Melbournians - presumably pushing the incumbant semi-raver into a later time-slot.
With 774's Jon Faine sounding more and more like any other media tart it's probably getting close to the time to tune out.

11:30 am  
Anonymous Lucy said...

well, i dunno if melbourne folk are all that much more discerning. i mean derryn hinch? come on...i think that's a wee bit unfair!

11:28 am  
Blogger Another Outspoken Female said...

Ah but the Melbourne court has censured Hinch. At least we get him to shut up for 6 months.

4:52 pm  
Anonymous Helen said...

I always thought the initials stood for Men Talking Rubbish. Glad it's on the skids.

10:00 am  

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