Sunday, March 04, 2007

football - the home of good nutrition

It’s been an interesting year so far, nutritionally speaking.

First there were those meals at the Golden Arches that got the healthy heart tick. Now there is a plan to ban pies from AFL matches, or if nothing else have huge labels pointing out their fat content.

Prominent nutritionist Dr Rosemary Stanton wants signs at football canteens telling patrons the exact fat content of the chips, hamburgers and pies they are consuming, while another, Shane Bilsborough, wants the pie banned.source

I don’t eat pies, nor do I choose to go ‘Scottish’ for that matter, but should we really praise fast food proprietors or ban them?

Will we get to the point where the classic cellophane wrapped pie now comes enshrouded with pictures of clogged arteries, gangrenous diabetic amputated appendages or not so cute obese kiddies – the food version of the cigarette pack campaign? ABC Newsradio mentioned one venue talking about phasing out the iconic pie at AFL matches and replacing them with wholemeal pizzas. This is one of the weirdest things I have ever heard because unfortunately less refined flour is not a fat repellent and typical of some foods (brown, chewy, less appealing) parading as wholesome - being far from innocent when it comes to hidden fats and salt.

Or perhaps the leading pie manufacturers need to have a word to the Heart Foundation and turn this on its ear. Make a slightly lower fat pie, package it as a “meal” with an old apple and a bottle of water and voila it is now 'tick' worthy (just add your own chips).

The McDonalds “healthy tick” meals inclusion brings the point home that all organizations have their price. While the Foundation’s site buries its teeny mention that the tick is a paid promotion, after banging on about it in such a way that the average punter would think it a reward not a priveleges program. The implication for the fee being that it is just to cover the costs of running the program. This seems rather curious when one company alone is prepared to fork out at least $330,000 a year for the privileged tick. The Foundations Healthy Tick Program sounds in need a serious audit if every recipient of the lauded logo coughs up that much to be anointed.

So the take home message appears to be:
The odd pie at the footy a couple of times a year = very bad.
Driving through the golden arches, regardless of what combo you choose = very good.

Just a pity none of the money is being spent independently to help teach people to think for themselves.



Blogger The Editter said...

so you don't think it'll get to the point of the golden arches drive through operator saying "I'm sorry, you had a cheeseburger last week, you may only select from our deli choices menu for the rest of the month"?

8:52 am  
Blogger Another Outspoken Female said...

Yes they could have a national register like they are proposing for certain over the counter drugs, so you can't even go to another branch without being busted!

9:45 am  
Blogger MelbourneGirl said...

it's all about the cashola, isn't it?

health, nutrition, making good food choices = lip service, ok we have to do something about it, we're getting so much bad press, losing business, etc.

we pass a kfc and macdonald's twice a day to school and back. the kids are always commenting on the signs out the front, the new tick, etc. i bemoan the fact we can't drive past the place without a conversation about it.

each kid is allowed to choose one fast food restaurant, and one night in the year. we write it on the calendar. that means we go to fast food three times a year. reasonable i think. considering it's like putting poison into your body. and we don't do deli choices or anything stupid like that. it's burgers, fries, thickshakes, the works. 3 times a year.

11:00 am  
Blogger Another Outspoken Female said...

Yes but MG you are an intelligent human being and can resist the mega marketing...lesser mortals tell me that they "have" to go to the big junk food chains once a week because that is the only place their kids will eat/that its wrong to deny them that/that it won't do them any harm etc

11:32 am  

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